Introduction
Writing press release format is a skill that every journalist and public relations professional should have. It's not hard to do, but it does take some practice and thoughtfulness to get it right. With the help of these 10 tips from seasoned pros, you'll be writing better press releases in no time:
Know the purpose of your press release.
The purpose of your press release should be crystal clear. If it's not, then you're leaving yourself open to criticism and misinterpretation.
Know what you want to achieve with your press release example. What is the value in disclosing this information? You might be surprised at how many people think that just because they are writing a press release, they can say anything they want without having any kind of context or reason behind it. Some ideas include:
Providing information about your company or product/service that will help readers understand why they should care about what you have to say (e.g., why would anyone want my product?)
Keep it short and to the point.
The first step to writing a press release template is to know your audience. You can't write for everyone, but you can hit the right note in terms of what they want and need.
If you're writing for business owners, make sure they understand that there's no need for them to spend money on advertising if they have great content and an effective marketing strategy. If you're targeting journalists, then focus on their interests instead of trying too hard at being clever or funny (which may not work anyway).
Write as if you were writing for a human.
The best way to write your press release sample is by writing it as if you were writing for a human.
Write in a conversational tone.
Use short sentences and paragraphs, but don’t be afraid to go long if it helps you tell your story better.
Use active verbs instead of passive ones (e.g., “were used” instead of “was used). This can help make the narrative more engaging and easier-to-understand for readers who are new to what you do or how you got started doing it!
Describe actions using concrete language that makes them understandable without too much explanation (e.g., “I wrote two articles about our latest product launch at X event” vs “I wrote two articles about our latest product launch at an event where I was invited as an industry expert).
Target your audience through expert sources.
The most effective way to enhance your credibility is by using quotes from experts in the field. Quotes can be used to support your claims, help readers understand what you're talking about and show how knowledgeable you are about a specific topic.
For example:
If you're writing about an industry that has been around for many years, it's likely there will be plenty of expert sources available who have been quoted before on this topic. You can check out their Facebook pages or websites for more information—or even send them an email asking if they'd like to share their thoughts with others! If they say yes (and if what they've said previously hasn't been published elsewhere), then that should be enough evidence for most readers without having read anything else beforehand!
Don't forget about media outlets - they are your allies.
If you're looking to get your news release example noticed, don't forget about media outlets. They are the ones who will be writing about you and helping spread your message throughout their readership.
Media outlets play an important role in each company's marketing strategy, so it's essential that they get all the information they need from PR professionals like yourself before publishing an article or piece of content.
Include quotations.
One of the easiest ways to improve your media release template is by including quotations. Quotes are a great way to get your message across, break up text and highlight key points. Quotes can also be used to emphasize the importance of a point or provide context for an otherwise complicated sentence.
For example:
"Our company has been in business since 2013 and has been growing at an exponential rate over the last two years."
This would be much harder to read if you didn't use quotation marks around "growth rate".
Link to background information and resources.
Link to background information and resources.
If you're releasing a new product, it's important to link to the background information that supports your claims. If you're announcing a new service or offering, then link back to any other relevant articles or blog posts that have been written about the topic at hand. By including these links in your press release, people can easily find more information on the topic if they want it (or fill in gaps).
Create an online newsroom (and maintain it).
If you're looking to write better sample press release template, here's one of the best ways to do it: create an online newsroom. A newsroom is simply a place where journalists can find the information they need, in order to write their stories.
As a writer and editor of this blog, I know that there are many things that go into making sure your company has an effective online presence—but creating an online newsroom should be at the top of your list! By building out a professional-looking website with helpful resources like blogs and videos (and even podcasts), you'll encourage journalists to contact you directly rather than just going through PR firms like ourselves. This means more potential business for both sides!
Distribute your press release to the right people at the right time.
You don’t want to send your press release to everyone, but there are some people who will be best able to help you. Keep in mind that it’s not just about getting exposure for your business or product; it's also about getting the leads necessary for success. It's important that you find those leads and send them your release when they are most likely to read it—not only because they deserve an opportunity to learn more about what you offer, but also because if they don't get involved now, they may never hear from you again!
When sending out a press release, follow up with anyone who hasn't responded within 2 weeks of sending out the original email (or longer). You can use this opportunity as an opportunity for follow-up questions like: "What was their response? How did we do?" This will give others confidence that if they choose not respond right away (or at all) then maybe there's something wrong with their email address instead of just being busy or having forgotten about receiving such an important message from someone else like yourself!"
Writing press releases has never been so easy and intuitive.
Writing press releases has never been so easy and intuitive. press release example for new product are a great way to get your message out there, and they can be used to announce new products, services, or events. They’re also an effective way to build relationships with the media—and increase your chances of being covered in articles by them.
With that said, here are some tips on how you can write better press releases:
Conclusion
Now that you have the tools and know-how to write a press release, take it for a test drive by submitting one today. We look forward to helping you share your message with the world!
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