Caution: Website Design Anatomy Exposed

Your website design does not magically come together by itself. You must carefully think through the design of your website and how your website ideas can be configured in such a way to meet your goals.

We are stripping down website design and exposing you to the basic components which will help you think through your website ideas. Just like knees and toes are to a person, these parts or components are important to a website. These components make the website searchable, establish viability, promote interaction, enhance your marketing efforts, attractive, easy to navigate, and provide information to prospects.

This article was written specifically for you the business owner or the person in your business who will be working with an outside website design company. This article may also be helpful for professionals who own or work at a professional Web Designing Company In Delhi.

Domain Name - Your Domain name is the URL used to locate your website. Think carefully about your domain name; it identifies you and your site. It can be difficult to nearly impossible to change later without having major implications.

A good domain name is memorable and establishes viability or credibility. When you are thinking about a domain name, think about its length and ease of typing for customers. You do not want your user community to get frustrated by typing your domain name or forgetting it completely.

  • Tips:
  • If your domain name contains your main keyword you may have an advantage in the search engine rankings.
  • Is the domain name descriptive of what you are trying to sell?
  • Is the domain name too short and not really convey what you do?

Web Hosting - The web hosting company provides access to your website via the world wide web. If the hosting company is down, your site is nonexistent!

Think about the technical specifics of your proposed website. Do you want to sell products from your site (eCommerce)? Do you expect large traffic?

We strongly recommend a large national hosting Web Design Company In Gurgaon. They usually have low prices, better up-time guarantees, and more upgrade options than mom and pop hosting companies. Your best website design deserves the best web hosting available!

  • Tips:
  • Write requirements down on a piece of paper
  • Include both technical (database needs, traffic projections) and non-technical (cost) requirements
  • Use this list to compare web hosting companies

Branding - A professional website design is not complete until you include your logo and overall branding strategy. Branding may include your fonts, logo, and other elements. The logo and branding are critical to your website design.

Adding your logo and matching your company's brand allows you to portray the personality of your company. The logo and other branding efforts are what makes your website design unique to you and your company. When a prospect or customer visits your site there should be no doubt in their mind that this is your website and not a competitor.

Standard Site Pages - The majority of websites in existence today have a least a few pages in common. These common pages include the following: privacy policy, the home page, about, and contact.

  • Contact Us - The contact page is the perfect place to put all of your companies contact details. This may include information such as your phone number, physical address, email address, and a map with directions to your business. Providing a simple contact form can also be a smart idea. The most basic forms include name, email, and message but can extend to capture an array of additional information.

  • Privacy Policy - Search Engines like a privacy policy because it establishes the validity of your site. A privacy policy should include information detailing how you will use the information you collect from your website. It establishes the fact that you consider the users' information important and that you are going to safeguard this information.

  • Home - When someone visits your domain name they usually land on your home page. Your home page only has a few seconds to capture the visitor's attention and direct them to the specific content they came looking for. So, think through your website design ideas to ensure you maximize your home page's effectiveness.

  • About - The about page is usually one of the most often clicked pages on a website's navigation bar. Since the about page is visited so often it makes sense to include information about your specific niche. After this niche-specific information, an opt-in box allowing visitors to sign-up to receive more of your great content is often a wise website design idea. After the opt-in box, you can place general company information or information about yourself followed by another opt-in box.

Captivating Content - Creating content is the most difficult part of the website ideas strategy and website design. Content can be defined as the posts or pages that are specific to what your business does. Content can be made up of a combination of audio, video, text, and images. The content might be your product pages, sales pages, or various other pages or posts. This is the "meat" of your site that makes it different than any other website on the Internet. Give away as much content as possible.

Website Layout - The website layout is the overall look and feel of your website design. This can include items such as a header, logo, other branding elements, the specific placement of your content, and the navigation bar. Professional website design can help to organize your content and maximize your call to action.

Call To Action - The call to action is simply the process you want your users to take. A call to action could be too, etc. The call to action is limitless but your site should only have one or small specific actions or goals you want the user to take. Too many calls to actions can be confusing and distracting resulting in the user exiting your webpage without doing anything.

Website Feedback - No website design nor will your website design ideas be perfect on the first attempt. A website requires a starting point (your first website design) but then requires testing or split testing and tweaking to improve the rate of a successful call to action. Testing can be done with simple analytics such as Google Analytics. In addition, you may need more complicated testing methods including user surveys, heat tracking tools, etc. With a bit of testing and tweaking, you will be able to dramatically improve the effectiveness of your call to action.

Meta Data - Metadata is text added to specific areas of your website that provides additional information about an element or page on your site. Metadata is commonly seen on pages in the form of meta keywords, custom title tags, and meta descriptions. This metadata exists to help your search engine optimization efforts. In addition, this text serves to make your page more user friendly.

Metadata can also be present with images in the form of alt text. Everyone loves pictures or other graphics on a webpage. The problem is that, in and of themselves, pictures or graphics are not searchable. Adding alt text can improve the search engine's ability to index your content. Metadata is extremely important and any professional will be sure to incorporate meta tags into your website design.

Site Map - A Site Map visually displays the framework or organization of the content on your site. In addition to a visual site, map search engines rely on a search engine friendly site map format such as XML to fully index every page of your site.

Content Management System (CMS) - A CMS provides an easy way to add and manage content on your website. We highly recommend a CMS of some kind in every website design. Without a CMS, adding or making changes to pages can be a real pain. Ensure your next website design has a CMS and you will be much happier the next time you need a change made. In addition, a CMS usually provides a stable platform for which you can build upon in the future.

Website Promotion - Promoting your website does not traditionally fit into the components of a website or Web Design In Mumbai. However, several tactics can be implemented into your site to make the promotion of your content easier for your users. Below is a list of a few website promotion strategies that can help to get the word out for your website and also make the most of the traffic you may already be receiving.

  • Blogging - Blogging stated simply is posting quality content articles to your website. Most CMS systems include blogs when setting up a website or one can easily be added through the use of plugins.

  • Social Media - Social media includes using all of the viral sharing tools available to create relationships with your prospects and customers. Some of the larger social media sites include Twitter, Facebook, LinkedIn, etc. Many of these social networks can easily be integrated into your webpages to allow customers to share your content with others. Voila, free traffic!

  • Email Capture - Capturing email address through an opt-in form does not actually increase the new user traffic to your site per se but it can get your prospects or customers to return regularly to your site. Using email marketing can be a simple way to boost your bottom line or revenue per customer. Web Design Company If you don't use email marketing you should implement it very soon.

  • Paid Advertising - The fastest way to get traffic to your webpage is to buy it. You can get all the traffic you could possibly want and more if you just pay for it. Some options for paid traffic include magazine ads, mobile ads, pay per click search engine advertising, newspaper ads, social networking site ads, etc.

  • Guest Posting - Guest posting is creating posts or articles for use on other's blogs. This is a simple tactic in which you find a related blog and provide a high-quality article for use on their blog, usually with no financial payment to you. Most blogs will allow one or two links back to your own website in the author resource box which is generally at the bottom of an article. This method can sling shot traffic to your website if done right.

For example, since we do website design we may reach out to a website hosting company with a larger audience than ourselves. If their customers liked the article they are likely to click the link in the resource box to come back to our website. Hence, generating lots of targeted traffic we never otherwise would have been able to get on our own.

You were just exposed to the components of a Web Designing Company In Chandigarh. You now have the wisdom to sit down and make a plan for your next website design. With these components in mind, you will know exactly what website ideas your website developer needs to accomplish your project.

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