How to Write a New Company Launch Press Release

5 months ago 67


How many times have you opened your email inbox, only to find spam in the "From" field? The solution is simple: block all emails from sources with which you don't want to associate. For example, if you don't want business press release from a company that you're already working with or one that just released something similar, uncheck the box under "I want this email."

You also need to block any email addresses that look like these: example If there's one thing I've learned while building my own business and writing freelance articles for other publications over the years, it's that no matter how well-written and engaging your pitch might be, sometimes it doesn't matter if it'll get published—or read at all—if it doesn't come from an actual person with real credentials. Readers need to know who they're dealing with when they open up their mailbox every morning (or afternoon). That's why every piece of content needs a formal bio or intro paragraph called an abstract.

Write a compelling headline

You should keep your headline short, snappy and active. It should also be written in the present tense and include a benefit to the reader (the company). The best headlines are questions that elicit interest in your target audience.

The type of headline you choose will depend on what kind of content you plan to include within it:

  • If it’s an announcement about an event or product launch, then try using “Introducing…” or “Now Available…” as a starting point for your headline; this way readers can get excited about what they will learn when they read more about it!

  • If there isn't much information available yet but readers would like some context before reading further details later down the road then consider using something like "New York City's Most Popular Holiday Destination."

Add a subhead

Subheadings are used to break up the text of your press release for business and add structure. Subheadings can be used to highlight important information, such as:

  • Company Name

  • Summary of Services Offered by Company

  • Key Point(s) About Service or Product Offerings

To create a subheading, you must first decide how many levels you want for your subheads. For example, if you have three main sections (Company Name, Summary/Key Points/Details), then there would be two levels within each section—one main level (Company Name) and another level below that (Summary).

Give your release a dateline

  • Give your release a dateline. The dateline is the city where the release was written, and it should be one of these two things:

  • The city where your company is headquartered (i.e., New York)

  • The city where you're based (i.e., New York)

Write your body copy

The body how much does press release cost should be a compelling and professional document. This may require some time and effort, but it will pay off in the long run. The following are some tips for writing great body copy:

  • Write a compelling headline that encapsulates what you want to say about your company’s launch or new product. Add a subheadline if necessary; it should echo the main one and state how interested readers can contact you through email or telephone if they want more information on your new product.

  • Give readers enough information about their contact details (i.e., name, address), as well as any other relevant contact information such as email address and phone number(s). If necessary, include links between these items so that people can easily find them later on when contacting you directly with questions about this new project!

Include quotes

A quote is a good way to add credibility to your press release. You can use quotes from the CEO, a well-known figure in industry, or even a customer. You can also use quotes from news articles or blog posts that you've read about and found interesting.

Add a boilerplate

The boilerplate is a standard text that appears at the end of your press release. It's usually short and contains contact information like your business name, address, phone number and email address.

The boilerplate should be unique to each press release so you don't accidentally use it on another project.

Follow these instructions to write and publish a successful business press release.

Here's how you can write a great business press release.

  • Have a compelling headline: The first thing people read is the headline, so make sure it's interesting and grabs their attention right away! Try to include keywords in your headline that will help people find your website or social media page when they're searching for information about what you do. For example, if you run an online store selling handmade slippers, try using phrases like "handmade slippers" or "premium quality handmade slipper" underlined with all caps as subheads (see below).

  • Add a subhead: Subheads are text that appear underneath each paragraph within an article; they're usually used to provide additional info on particular topics within articles such as company names or industry trends/issues which might be relevant to readers looking for those specific details from within their own fields of expertise without having already read through everything else before getting into those specifics themselves - so this helps ensure those who want them get them quickly without having gone through everything else beforehand!"


Now that you’ve got the basics down, it’s time to move on to more advanced strategies. In part two of this series, we will take a look at how to keep track of your new company press release and use analytics tools to help you find opportunities for growth.

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