You Can't Advance If You Believe These 8 Myths About Newswires

5 months ago 198

Believing These 8 Myths About News Wires Keeps You From Growing

The world of marketing is constantly changing, and this means that what worked in the past may not necessarily be effective today. And while there are many things that you can do to improve your pr business writing skills, one of the biggest misconceptions out there is that a press release is just something for small companies or startups who don’t have any newsworthy information to share with their audience. In fact, not only do good writers cost less than bad ones—they also work faster too!

A press release is for news.

press release sites is for news. It’s not a place to announce new products or services, it's a place to announce significant updates and changes that affect the company or industry. If you want to share the good news about your business, then don’t send out an email blast about how great everything is going! That will just confuse people and make them think that you have no idea what they care about (which may be true). Instead, focus on sharing updates on things like product launches, new hires and partnerships with other brands—the kind of information that will keep readers interested in reading more from you down the road.

Press releases are for new products or services.

This myth is one of my favorites because it's so often used to justify why a company shouldn't be sending out best press release service—and why they should just keep their mouth shut. But that's not how it works! Press releases can be used to announce any newsworthy information, whether it's about a new product or service or an internal change at your company (like hiring someone new).

Press releases only work for B2B companies.

Many people believe that press releases only work for B2B companies. This is not true, and it's important to understand why before you make any decisions about what kind of company you want to be in.

Press releases can be used by all types of companies—not just B2B (business-to-business), but also B2C (business-to-consumer) and C2C (consumer-to-consumer). This means that if your company sells something online or offline, then there's a good chance that they have at least some kind of media presence somewhere else as well.

The same goes for size: small businesses aren't excluded from using press releases either! The definition of "small" varies from person to person, but I think it might be safe say anything under ten employees falls into this category; big brands typically have hundreds or thousands at any given time so even though there might be fewer outlets available per month/year than larger organizations doesn't mean those outlets don't exist!

Only big brands have newsworthy information.

The fact that big brands have more newsworthy information is not a reason to ignore small and medium-sized businesses. Smaller companies can use press releases to get their name out there, and many of them don't have the resources or staffs that some larger businesses do. You might be surprised at how much content you can find on your organization's website or social media pages from SMBs that aren't covered by traditional media outlets—and often those stories are just as important to consumers.

As an example: A recent study found that companies with less than $200 million in revenue had an average engagement rate of 34 percent compared with 12 percent among organizations with over $1 billion in revenue (although these numbers don't account for all types of content).

Your press release can’t go viral.

You’ve probably heard that your 24-7 press release can’t go viral. But you know what? It has.

Some press releases have gone viral, and some have been shared thousands of times. The point is: Press releases can be shared on social media, email lists and other websites. And if you want to go for the gold (or platinum), get people talking about it everywhere!

A press release must be published on a third-party distribution site to be effective.

If you want to get your message out, it’s important that you distribute your content across as many channels as possible. This means publishing on both major and niche news sites, as well as social media networks like Facebook and Twitter. Sending out viral emails will also help increase the reach of your message because they can be shared with friends who may not have subscribed to newsletters or databases like HARO (Help A Reporter Out).

Your press release can’t be published if it includes links and keywords.

You can add links and keywords to your press release.

  • Link to your website: The most important thing you need to do is link to the article on your site that talks about this issue or product. If it’s on another site, make sure you link back!

  • Link other relevant websites: If there are other sites relevant to what you do (like those related businesses), include them in your business news today by linking out from yours directly into theirs. This helps get more eyes on both of them at once and increases the chances of finding readers who are interested in both topics together—which means more opportunities for sales!

  • Link articles on related topics: Some people will read through multiple articles before deciding whether or not they want anything else from those authors; if possible try adding links within each article so readers can click through without having scroll down much further than necessary :)

Good writers cost v

  • Good writers cost more than bad writers.

  • Good writers are worth the money.

  • Good writers produce better results.

  • You can help yourself get better results by hiring good writers, even if it's not in your budget right now.

  • Don't be afraid to pay for quality!


Remember that there are many ways to get your news out there. There is no one-size-fits-all solution to getting your information shared with the world. While some of these myths may be true, it’s important for you to know what works for you and how best to use the tools available through a content marketing strategy.

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